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Initiating SBC: The ALG Stories
“We’re very excited to learn. We’re very excited to fail so that we will learn good lessons and know how to move forward.”
The first step towards the unknown takes courage. Legal Rights and Natural Resources Center (LRC) Executive Director Mai Taqueban admits that their INITIATE project is a new endeavor for an organization as seasoned as the LRC.
The plan is set: launch a TikTok account, gather young influencers in a youth camp in ancestral lands in Northern Mindanao, start a conversation with them about indigenous rights and issues, and spread short-form content. These Gen Z influencers will pave the way in collaborating with indigenous communities, and sharing their stories and struggles through videos. Indigenous voices take space online, build a community of short-form content creators amplifying calls from the ground, and lobbying for indigenous rights and climate justice.
“We want to debunk the adage that you can’t teach dogs new tricks, so this is an opportunity for us to learn new tricks.”
It’s a brave plan, Taqueban says, but it’s one that just might work — through the help of Social and Behavior Change (SBC).
Watch the first three videos in our eight-part series entitled “Initiating SBC: The ALG Stories” to learn about the brave plans of other member organizations of the Alternative Law Groups applying SBC in their human rights campaigns.
”We want to debunk the adage that you can’t teach dogs new tricks, so this is an opportunity for us to learn new tricks.
Initiating SBC: The ALG Stories
About
All great plans start with one brave step. Legal Rights and Natural Resources Center Executive Director Mai Taqueban talks about their plan to explore TikTok—a social media platform rarely used by human rights organizations in the Philippines—and plant seeds of climate justice in the minds and hearts of the Gen Z.
This interview was recorded in October 2022.
About
KAISAHAN wants to spread the idea that farmers are Gen Z heroes. To make this dream into a reality, they’ll get the help of a community of young content creators championing farmers rights.
This interview was recorded in October 2022.
About
Cagayan de Oro based organization BALAOD Mindanaw is reflecting on the impact and challenges of the previous years — and whether their advocacy strategies are still working. Beefing their organizational communications with behavior-backed evidence might just help them win back public support.
This interview was recorded in October 2022.
